Small Business Search Engine Optimisation

As a Small Business with a website, it can be hard to justify investment in Search Engine Optimisation (SEO)

However SEO is one of the most effective online marketing strategies available

Just having a website is not enough, it needs to be promoted and marketed as much as possible

But why should a small business market their website online ?

The answer is simple, because 82% of the UK population is now online and 60% of those people access the internet every (or almost) every day!

And most of those people's first port of call on the internet is a search engine (and in the UK 90% of people use Google!)

If this is not enough reason for you to invest in SEO here are a few more:

• There are 2 million search queries performed per minute on Google. A total of 98.8 billion search queries are performed across Google, Yahoo, and Bing in a given month. 40% of queries are local searches
• 9 out of 10 people use a search engine when looking for products and services
• Any improvements you make to your website for SEO will help the search engines better index and rank your website for the rest of its life
• Any new content you create is yours forever and that content has the potential to bring you new customers from your website every day
• New links you gain from your efforts will remain and continue to drive traffic and increase your search engine rankings for the life of your website
• Your website is a virtual salesman that works 24/7/365, no sick days or paid time off
• 14% of clicks on a search results page are on PPC ads, while 86% of clicks are on natural search result listings

Obviously any small business must be very careful in how it spends its money and it can be hard to justify investment in any form of marketing

However if you decide to use a reputable SEO company to help with search engine ranking they will ensure that you understand what they are doing, why and show you the results they have achieved!

But it is clear that no action is no good!

 

 

 

Sources:

http://www.newmediatrendwatch.com/markets-by-country/18-uk/148-usage-patterns-and-demographics

http://www.koozai.com/blog/search-engine-news/google/search-engine-market-share-statistics-november-2011-237/

http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709

http://searchenginewatch.com/article/2101282/Who-Uses-Search-Engines-92-of-Adult-U.S.-Internet-Users-Study

http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709