Google Patents Search that Tracks your Mouse Movement

Google Mouse Movement

Google has patented a system that displays search results and adverts based on where you move your mouse.

Search engines such as Google’s already order search results according to click-through rates – i.e., how often users click on particular links

According to the patent it involves installing a piece of software on the user’s machine

These various pointer activities can provide another way to evaluate the user’s feedback with respect to a particular informational item. A longer hover period may suggest a more positive opinion from the user.

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